We embrace a child-like sense of curiosity and inquisitiveness, always eager to explore and try new things. Our approach is iterative; we never assume, we always ask, and we continually refine our understanding and products.

Central to our ethos is the design of unbiased, inclusive AI. We believe in equality for all and work tirelessly to reduce inequality and we are determined that our actions don't amplifying it.

We recognise that understanding what it means to be human is a constant journey, that starts in the early years. We place creativity, empathy, and the well-being of children at the heart of what we do.