Our Team
It all began with this realisation: early moments matter. A lot.
Early Ideas was born in 2023, but had quite a long gestation. It was founded by Rob Hughes and Alastair van Heerden, building on several years of conversations and several decades of experience working a academia, government, philanthropy and medicine/public health.
Rob Hughes
CO-FOUNDER & CEO
Alastair van Heerden
CO-FOUNDER & CTO
Lara Inskip
HEAD OF STORIES
Caspar Addyman
CHIEF INSIGHTS OFFICER
Rebecca Newbould
HEAD OF USER RESEARCH
Tori Cooper
HEAD OF MARKETING